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Finansiel frugt:Apple bliver 1. billion-dollar-virksomhed

I denne 9. januar, 2007 fil foto, Apples administrerende direktør Steve Jobs holder den nye iPhone op under sin hovedtale på MacWorld Conference &Expo i San Francisco. Apple er blevet verdens første virksomhed til en værdi af 1 trillion dollar, den økonomiske frugt af smagfuld teknologi, der har omdefineret samfundet, siden to mavericks ved navn Steve startede virksomheden for 42 år siden. (AP Photo/Paul Sakuma, Fil)

Apple er blevet verdens første børsnoterede virksomhed til en værdi af 1 billion USD, den økonomiske frugt af stilfuld teknologi, der har omdefineret, hvad vi forventer af vores gadgets.

Milepælen nået torsdag markerer den seneste triumf for en trendsættende virksomhed, som to mavericks ved navn Steve startede i en Silicon Valley-garage for 42 år siden.

Præstationen virkede utænkelig i 1997, da Apple vippede på kanten af ​​konkurs, med aktiehandel for mindre end $1, på split-justeret basis., og dens markedsværdi falder til under 2 mia.

At overleve, Apple bragte sin engang eksilerede medstifter tilbage, Steve Jobs, som midlertidig administrerende direktør og henvendte sig til sin ærkerival Microsoft for en kontantinfusion på 150 millioner dollars for at hjælpe med at betale sine regninger.

Hvis nogen havde vovet at købe $10, 000 værdi af aktier på det tidspunkt af desperation, investeringen ville nu være omkring 2,6 millioner dollars værd.

Jobs introducerede til sidst populære produkter som iPod og iPhone, der efterfølgende drev Apples fremgang. Aktien er steget i denne uge, efterhånden som forventningen stiger til den næste generation af iPhone, forventes udgivet i september.

Apple ramte $1 billion, da deres aktier nåede $207,04 omkring middagstid i New York. De steg til et rekordhøjt niveau på $208,32, før de faldt lidt tilbage. Aktien er indtil videre i år steget omkring 23 procent.

I denne 24. april, 1984 fil foto, Steve Jobs, venstre, formand for Apple Computers, John Sculley, centrum, præsident og CEO, og Steve Wozniak, medstifter af Apple, afsløre den nye Apple IIc-computer i San Francisco, Californien Apple er blevet verdens første virksomhed til en værdi af 1 trillion dollar, den økonomiske frugt af smagfuld teknologi, der har omdefineret samfundet, siden to mavericks ved navn Steve startede virksomheden for 42 år siden. (AP Photo/Sal Veder, Fil)

Et andet firma, Saudi Arabian Oil Co. kan formørke Apple, hvis det går igennem med planer om et børsnoteret udbud. Saudiarabiske embedsmænd har sagt, at børsnoteringen vil værdsætte Saudi Aramco, som virksomheden ofte kaldes, til omkring 2 billioner dollars. Men indtil børsnoteringen er gennemført, Saudi Aramcos faktiske værdi er fortsat uklar.

Jobs vision, showmanship og sans for stil drev Apples comeback. Men det var måske ikke sket, hvis han ikke havde udviklet sig til en mere moden leder efter hans exit fra virksomheden i 1985. Hans vanærende afgang kom efter at have tabt en magtkamp med John Sculley, en tidligere Pepsico-direktør, som han rekrutterede til at blive Apples CEO i 1983 – syv år efter at han og hans nørdede ven Steve Wozniak gik sammen om at starte virksomheden med administrativ hjælp fra Ronald Wayne.

Jobs forblev kviksølv, da han vendte tilbage til Apple, men han var også blevet mere betænksom og dygtig til at spotte talenter, der ville hjælpe ham med at skabe en revolutionerende innovationsfabrik. Et af hans største kup kom i 1998, da han lokkede en blødmælt sydlænding, Tim Cook, væk fra Compaq Computer på et tidspunkt, hvor Apples overlevelse var i tvivl.

Cooks ansættelse kan have været en af ​​de bedste ting, Jobs gjorde for Apple. Ud over, det er, til at hyrde en årtier lang række af ikoniske produkter, der forvandlede Apple fra en teknologisk butik til et kulturelt fænomen og pengemaskine.

I denne 6. okt. 2011 filbillede, et foto af Apples medstifter Steve Jobs vises som en hyldest på Nasdaq i New York. Jobs døde onsdag i en alder af 56 efter en lang kamp mod kræft. Apple er blevet verdens første virksomhed til en værdi af 1 trillion dollar, den økonomiske frugt af smagfuld teknologi, der har omdefineret samfundet, siden to mavericks ved navn Steve startede virksomheden for 42 år siden. (AP Photo/Mark Lennihan)

Som Jobs' topløjtnant, Cook overvågede den indviklede forsyningskæde, der gav forbrugernes appetit på Apples enheder, og holdt derefter virksomheden sammen i 2004, da Jobs blev ramt af en kræftsygdom, der tvang ham til med jævne mellemrum at forlade arbejdet – nogle gange på grund af længere tids fravær. Kun måneder fra hans død, Jobs overdrog officielt CEO-tøjlerne til Cook i august 2011.

Selvom Apple endnu ikke har produceret endnu en massemarkedssensation siden vagtskiftet, Cook har udnyttet den arv, som Jobs efterlod, til fantastiske højder. Siden Cook blev administrerende direktør, Apples årlige omsætning er mere end fordoblet til 229 milliarder dollars, mens aktien er firedoblet.

Mere end 600 milliarder dollars af Apples nuværende markedsværdi er blevet skabt, mens Cook har været administrerende direktør. Denne velstandsskabelse overstiger den nuværende markedsværdi for alle børsnoterede amerikanske virksomheder undtagen Amazon, Microsoft og Googles forælder, Alfabet.

Ikke desto mindre, Cook er stødt på kritik, primært for det kreative tomrum, der er efterladt i Jobs' kølvand. Apple Watch har været det tætteste, som virksomheden har haft på at skabe endnu en massemarkedsensation under Cooks ledelse, men den enhed har ikke været i nærheden af ​​at bryde ind i den kulturelle bevidsthed som iPhone eller iPad.

I denne 12. sept. 2017, fil foto, Apples administrerende direktør Tim Cook, viser nyt Apple Watch Series 3-produkt i Steve Jobs Theatre på det nye Apple-campus i Cupertino, Californien Apple er blevet verdens første virksomhed til en værdi af 1 trillion dollar, den økonomiske frugt af smagfuld teknologi, der har omdefineret samfundet, siden to mavericks ved navn Steve startede virksomheden for 42 år siden. (AP Photo/Marcio Jose Sanchez, Fil)

Det har rejst bekymring for, at Apple er blevet alt for afhængig af iPhone, især siden iPad-salget faldt for flere år siden. iPhone tegner sig nu for næsten to tredjedele af Apples omsætning.

Men Cook har udnyttet den fortsatte popularitet af iPhone og andre produkter, der er opfundet under Jobs' regeringstid for at sælge tjenester, der er skræddersyet til de mere end 1,3 milliarder enheder, der nu drives af virksomhedens software.

Alene Apples servicedivision er i gang med at generere omkring 35 milliarder dollars i omsætning i dette regnskabsår – mere end alle, undtagen et par dusin amerikanske virksomheder, afkaster årligt.

Apple var også kommet under beskydning, da det akkumulerede mere end $250 milliarder i skat på oversøiske konti, udløser anklager om skatteunddragelse. Cook insisterede på, hvad Apple gjorde lovligt og i aktionærernes bedste interesse, givet offshore-pengene ville have været underlagt en skattesats på 35 procent, hvis de blev bragt tilbage til USA.

I denne 23. okt. 2001 fil foto, den originale iPod vises efter introduktionen af ​​Apple Computer Inc.s administrerende direktør Steve Jobs under en pressekonference i Cupertino, Calif. (Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. AP Photo/Julie Jacobson, fil)

But that calculus changed under the administration of President Donald Trump, who pushed Congress to pass a sweeping overhaul of the U.S. tax code that includes a provision lowering this year's rate to 15.5 percent on profits coming back from overseas.

Apple took advantage of that break to bring back virtually all of its overseas cash, triggering a $38 billion tax bill. All that money coming back to the U.S. also spurred Apple to raise its dividend by 16 percent and commit to buy back $100 billion of its own stock as part of an effort to drive its stock price even higher.

I denne 28. april, 2003 fil foto, Apple Computer Inc. chief executive Steve Jobs gestures as he introduces the new iPod during Apple's launch of their new online "Music Store" in San Francisco, . Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Foto, Fil)

Milestones along the way for Apple's trip to $1 trillion

April 1976 Apple is founded by Steve Jobs, Steve Wozniak and Ronald Wayne.

June 1977 The Apple II computer is released.

December 1980 Apple goes public and its stock beings trading on the Nasdaq.

April 1983 Former PepsiCo executive John Sculley becomes Apple's CEO after being recruited by Steve Jobs.

January 1984 Jobs unveils the Macintosh, the first mass-market personal computer to feature a mouse and a graphical interface on the display screen.

September 1985 Jobs leaves Apple's board after company's directors side with CEO John Sculley in a dispute between the two men.

June 1993 Longtime Apple employee Michael Spindler becomes CEO, replacing Sculley, who remains the company's chairman.

August 1993 Apple releases the Newton, a touch-screen device that was supposed to work like a digital notepad.

October 1993 Sculley steps down as Apple's chairman after a disappointing earnings report.

February 1996 Apple hires turnaround specialist Gil Amelio as its CEO after Spindler's efforts to sell the company to Sun Microsystems or IBM unravel.

December 1996 Apple buys Next Software, a company started by Jobs, for about $400 million. Jobs agrees to return to Apple as an adviser.

August 1997 Apple announces it's getting a $150 million infusion from archrival Microsoft to help keep the company afloat.

September 1997 Apple announces Jobs will serve as its interim CEO.

May 1998 Jobs unveils a new line of personal computers called the iMac.

January 2000 Apple drops the "interim" preface from Jobs' CEO title.

May 2001 Apple opens its first retail stores in Virginia and California.

October 2001 Jobs unveils a digital music player called the iPod.

April 2003 Jobs unveils iTunes, a digital music store that initially only could be accessed on Apple devices. A version that worked on personal computers powered by Windows software came out six months later to broaden the market.

August 2004 Jobs discloses he had surgery for a rare form of pancreatic cancer.

October 2005 Tim Cook is promoted to chief operating officer.

January 2007 Jobs unveils the iPhone.

March 2008 Jobs announces an app store for the iPhone.

January 2009 Jobs takes a six-month leave of absence to tend to his health, temporarily turning the reins over to Cook.

January 2010 Jobs unveils a tablet computer called the iPad.

January 2011 Jobs takes an indefinite leave of absence, leaving Cook in charge once again.

August 2011 Jobs resigns as CEO and Cook succeeds him.

October 2011 Jobs dies.

March 2012 Apple announces it is restoring a quarterly dividend for the first time since 1995.

September 2014 Apple announces the Apple Watch, its first new product since Jobs' death.

March 2015 Apple becomes one of the 30 companies comprising the Dow Jones Industrial Average.

June 2015 Apple launches its music-streaming service.

June 2017 Apple announces its first internet-connected speaker, the HomePod.

September 2017 Apple unveils its first $1, 000 phone, the iPhone X, in celebration of the product line's 10th anniversary.

August 2018:Apple becomes the first publicly traded company valued at $1 trillion.

  • I denne 13. aug. 1998 file photo, Apple's new iMAC computer is seen at Apple headquarters in Cupertino, Calif. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Ben Margot, Fil)

  • I denne 22. maj, 1997 file photo, the new Apple Newton MessagPad 2000 is shown at New York's Newton Source store. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Richard Drew, fil)

  • I denne 6. maj, 2003 fil foto, Apple Computer customer walks into an Apple store in Palo Alto, Californien, passing a display of music albums for Apple's new iTunes Music Store. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Paul Sakuma)

  • I denne 28. april, 2003 fil foto, Apple Computer Inc. chief executive Steve Jobs gestures during Apple's launch of their new online "Music Store" and new iPod in San Francisco. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Foto, Fil)

  • I denne 19. juli, 2000, fil foto, Steve Jobs, CEO of Apple Computer Inc, shows off the inside of his company's new Power Macintosh G4, an 8-inch cube computer, during his keynote address at MacWorld Expo in New York. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Richard Drew, Fil)

  • I denne 12. sept. 2017 filbillede, with a photo of former Apple co-founder and CEO Steve Jobs projected in the background, Apple CEO Tim Cook kicks off the event for a new product announcement at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago. (AP Photo/Marcio Jose Sanchez, Fil)

  • I denne 12. sept. 2017, Foto, the new iPhone X is displayed in the showroom after the new product announcement in Cupertino, Calif. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago.(AP Photo/Marcio Jose Sanchez)

  • I denne 9. sept. 2014 filbillede, the new Apple Watch is modeled during a media event in Cupertino, Calif. Apple has become the world's first company to be valued at $1 trillion, the financial fruit of tasteful technology that has redefined society since two mavericks named Steve started the company 42 years ago.(AP Photo/Marcio Jose Sanchez, Fil)

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